Services & Pricing
Five fixed-scope engagements. Every project starts with a signed brief — no hourly billing, no open-ended retainers with unclear deliverables.
Project pricing is quoted in USD. T&T-resident clients can pay TT$ at the published spot rate.
Rapid Site Audit
The cheapest yes. No risk, no obligation.
USD $500
fixed
3–5 business days
A professional audit of your existing website: Core Web Vitals score, technical SEO gaps, AI-search visibility check (schema, entity coverage, structured data), and top 3 prioritised fixes. Delivered as a written report and a 45-minute recorded video walkthrough.
Good fit when
- You have a site but suspect it's underperforming
- You want to evaluate Strata before a larger commitment
- Your Google Ads consultant flagged 'low landing page quality'
Build Starter
A site that actually ranks and converts.
USD $3,500–$5,000
fixed scope
2 weeks from signed brief + deposit
A 5-page Next.js / Vercel site (Home, About, Services, Contact, plus one additional page). Mobile-first. Lighthouse performance score ≥ 90. Technical SEO configured from day one: meta tags, Open Graph, sitemap, robots.txt. Contact form with lead capture. Google Analytics 4 set up. You own the code repository on delivery.
Good fit when
- No current site, or existing DIY site (Wix/Squarespace) needs replacing
- 5 pages covers your full content requirement
- No e-commerce or booking system needed
Build Pro
Everything in Starter, plus commerce, bookings, or a CMS.
USD $7,500–$12,000
fixed scope, scoped at proposal
4–6 weeks from signed brief + deposit
Everything in Starter, plus one of: (a) e-commerce with Stripe / PayPal integration, (b) booking or reservation system, (c) CMS for a content team (5+ editors), or (d) multi-page web application with third-party API integrations. Custom design system. Full documentation and handoff package.
Good fit when
- You sell online or take bookings
- Existing online revenue justifies the investment
- Content volume needs a managed CMS
Optimize
Make your existing site rank, load fast, and show up in AI answers.
USD $2,500–$4,000
fixed scope
2–3 weeks from access grant
For businesses with a site that underperforms. Includes: Core Web Vitals remediation, technical SEO audit + implementation (structured data, canonicalization, crawl fixes), AI-search visibility setup (entity schema, FAQ/HowTo markup, Perplexity and ChatGPT entity optimisation), and WCAG 2.1 accessibility remediation (Level A/AA). Strata also tunes for AI-search visibility — the things that put you in ChatGPT and Perplexity answers, not just Google results — and treats it as a standard part of every Optimize engagement.
Good fit when
- Site ranks poorly, converts badly, or fails Google PageSpeed
- Your Google Ads consultant flagged 'low landing page quality'
- You've never had a technical SEO audit
Operate
Ongoing dev capacity without the hiring overhead.
USD $1,000–$2,000/month
rolling retainer · 3-month minimum
8 hours/month · overages at USD $175/hr
Monthly retainer covering: one new page or feature per month, content and copy updates, performance monitoring, uptime alerting, priority same-business-day support, and a quarterly Lighthouse / SEO re-audit. The retainer equivalent of an in-house junior developer — at the same monthly cost, with no hiring risk and no management overhead.
Good fit when
- You have a Strata-built or freshly optimised site
- Steady content or product update cadence
- You want ongoing optimisation without hiring in-house
Natural expansion path
An Optimize engagement can slot in at any stage for businesses with an existing site.
How scope is protected
- All Build projects are fixed-scope with a signed brief. Features not in the brief are change orders quoted at USD $200/hour.
- Build packages include 2 rounds of design revision before development begins. Revisions after development starts are change orders.
- Operate retainers define an 8-hour/month effort bank. Overages are billed at the retainer's hourly equivalent.